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a campaign aimed at female empowerment across the world through the power of representation and bold voices. Pharrell's latest collaboration with adidas Originals is told from the point of view of females from different backgrounds and the allies who support them
The Ultrapace sneaker was first presented in the Gucci autumn/winter 2019-2020 fashion show, on both men and women, and immediately caused a stir on account of its ‘80s-inspired styling that sees it embellished with a host of rich details and contrasting logo elements.
Both ASICS and Vivienne Westwood share a long brand history of design and championed uniqueness - with quality, craftmanship and innovation at their core. This shared history and distinction to transcend the ordinary brought about this timely collaboration.