LACOSTE x mastermind JAPAN

This capsule features polo, t-shirts, hoodies, as well as footwears, each piece is made in Japan. Unlike mastermind JAPAN’s previous collaborations with extremely loud icons, this time with LACOSTE, the collection appears entirely in black and white, adding a touch of French elegance and sophisticated spirit.

 

The cool detailing and low-key design give the capsule a unique aesthetic with an impactful meaning – street tennis is everywhere. Founded by Masaaki Homma in 1997, mastermind JAPAN has been a high-end streetwear brand, mixing high-quality fabric with its signature skulls and bones logo.

 

 

The construction of cutting-edge premium fabrics is also inextricably linked to the Japanese perception of enlightenment and the pursuit of life’s natural beauty. Specifically, the brand makes uses of Japanese craftsmanship. This time, by collaborating with LACOSTE, the two icons intend to bring the Japanese craftsmanship and the French athleisure chic to a young and playful street fashion.

 

 

On apparel, a black croc is designed specifically for this collaboration, and is adorned each piece on the chest, along with mastermind’s globally recognized skull and crossbones motif on the back – t-shirts, and polos on the neck while sweatshirts on the top of the hoodie. Moreover, an iconic D-ring is on the back of the polo. Each item boasts the two brands' eclectic mix of sport, street, and elegance.

 

 

Featured in this collection, one finds lace-up shoes inspired by LACOSTE’s classic Carnaby and infused with contemporary detailing. Premium leather uppers enhanced with a leather collar and tongue top, together with an oversized laser-cut croc on the side, and a famous skull pattern on the heel counter. Insides the shoes, an underground tennis court inspired tread finishes this sporty wardrobe staple with two brand’s logos. The design is packed with fun, urban, contemporary elements with two colors, black and white.

 

 

The collaboration will be launched on Friday, August 21, as well as in Japan, Greater China, Philippines, Indonesia, and, Australia. LacosteXMastermind now available at Lacoste Le Club Flagship Store 2 Fl, Central World, and Lacoste Le Club 1 Fl, Central Lardprao