- December 11, 2019
Gucci and the City of Rome announce the Cruise 2020 fashion show will be held inside the Capitoline Museums on May 28, 2019.
The choice of location continues Gucci Creative Director Alessandro Michele’s dialogue with the old world, this time drawing from a place reminiscent of his childhood. Located on the Capitoline Hill, the Museums offer a unique look inside centuries-old history of Ancient Rome through a rich antiquities collection.
Alessandro Michele has an ongoing creative discourse with antique worlds; most recently the Pre-Fall 2019 collection was shot in the archaeological parks of Pompeii, Herculaneum and Selinunte to create a contemporary tableau vivant. Presenting and photographing the collections in these exclusive locations promotes their unique artistic heritage. The Gucci Creative Director’s imagination reframes these places in contemporary ways for the generations of today and tomorrow.
The choice of Capitoline Museums adds another chapter to the narrative of holding Gucci Cruise fashion shows in artistically and historically significant places; the Dia-Art Foundation in New York City, The Cloisters of Westminster Abbey in London, the Palatine Gallery at Pitti Palace in Florence and the Promenade Des Alyscamps in Arles.
Over the next two years Gucci will make a donation to support the restoration project of the Rupe Tarpea, the rock face on the southern side of the Campidoglio. According to history, up to the first century AD traitors were sentenced to death from the cliff to the underlying Roman Forum, symbolically expelled from the City. Today the cliff, made mainly of tufa, a porous rock, carved and dug over the centuries, is a unique natural space .