PRADA • Fall/Winter 2025
- September 9, 2025
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For Fall/Winter 2025, Miuccia Prada and Raf Simons dig deep into something raw: instinct. Their collection, Unbroken Instincts, doesn’t just look at style as a set of rational choices—it celebrates human impulses, unfiltered emotions, and the kind of honesty that comes from following pure instinct. The result is fashion that feels both primal and sophisticated, savage yet elegant.
Romance is a core theme, but not in the sentimental sense. Instead, Prada frames romance as an act of passion—elevating emotion above reason. Every piece seems to abandon contrivance in favor of spontaneity. This idea of instinct becomes an unexpected sophistication, where elegance is no longer rigid but charged with intimacy and truth.
The collection thrives on contrast. Formality collides with informality, security with exposure, softness with strength. A shearling coat becomes a symbol of primal protection, worn both inside and out. Knitwear is decorated with abstract metallic charms that resemble talismans—objects with no specific meaning, yet powerful in their suggestion of protection and desire. These details mirror our unlearned reactions, gestures that connect us to what it means to be human.
Prada’s collections often carry cinematic undertones, and here those references feel instinctive, almost like memories triggered without warning. The silhouettes recall fragments of film scenes—at times intimate, at times dramatic. The layering of materials and unexpected juxtapositions create looks that feel improvised but never careless. It’s instinct as direction, not decoration.
The physical staging of the show was as much a part of the narrative as the clothes. Designed by AMO, the Fondazione Prada’s Deposito was reimagined as a dialogue between raw and refined. A stark industrial metal framework clashed against tactile carpets originally designed by Catherine Martin. The collision of textures highlighted the theme of contradiction, where opposing forces sharpen each other rather than cancel out.
Multiple levels divided the monumental space, creating unexpected intimacy. Shifting lights evoked different atmospheres, like scenes from a film unfolding in real time. At moments, the setting resembled a nightclub—tight, close, filled with energy—mirroring the instinctual human need to come together.
The collection is built on tactile contrasts. Shearling stands out as the ultimate layer of security—primal, protective, sensual. Wool and knits are embellished with metallic details that blur the line between clothing and amulet. Tailoring takes on a freer form: less about rigid perfection, more about capturing movement and spontaneity.
The fabrics themselves carry emotion—whether it’s the plush intimacy of shearling, the raw edge of untreated textures, or the glint of metal that feels like armor. Each garment becomes an extension of instinct, not a mask of rationality.
Prada’s message is clear: true sophistication isn’t about overthinking. It’s about finding beauty in the unplanned, the natural, the instinctive. This collection offers men clothes that feel grounded yet elevated—equally at home in intimate settings and cinematic moments. There’s a deliberate play between the savage and the refined, capturing a new kind of elegance that doesn’t break under the weight of reason.
In a world where fashion often leans on heavy concepts or hyper-rational design, Unbroken Instincts stands out for its honesty. It strips back the noise and taps into something universal: our basic need for protection, connection, and expression. It’s a reminder that style at its best isn’t just about trend—it’s about instinct, about the natural drive to present ourselves to the world with both strength and vulnerability.
The Prada Fall/Winter 2025 Menswear Show is more than a collection. It’s an exploration of human nature—unbroken, uncalculated, and undeniably real. By embracing instinct, Prada offers a wardrobe that is both protective and intimate, elegant yet untamed. In a season filled with concepts, Prada reminds us that sometimes the most powerful statement is the simplest: trust your instincts.