DIESEL x COCA-COLA • The (Re)Collection
- October 22, 2019
DIESEL COLLABORATES WITH COCA-COLATM FOR A CAPSULE COLLECTION CREATED FROM RECYCLED MATERIALS
Introducing THE RE(COLLECTION), made partially of plastic bottles
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted and edgy capsule collection incorporating recycled materials.
The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casualwear aesthetic combined with Coca-Cola’s iconicity to make a statement.
Creating beautiful fibres from waste plastic, this collaboration aims to raise awareness on the value of recycling with all pieces made with recycled PET fibres.
To showcase the value of recycling to conscientious shoppers and style-seekers across the globe, Diesel x Coca-Cola: The (Re)Collection will be exclusively available online from September 27 by scanning any recycling logo worldwide, giving access to a hidden site on diesel.com to shop the collection.
The collaboration will roll out worldwide with a global first showcase of The (Re)Collection taking place at the renowned department store, Galeries Lafayette, on Saturday 28 in Paris. This event will unveil the collection and bring to life the unique recycling message during Paris Fashion Week as well as give Parisian style seekers the chance to dress in style with a collection incorporating recycled materials. The launch event in Paris will be followed by a series of collateral events that will take place around the world including London, Berlin, Milan, Tokyo, Shanghai, Beijing, Amsterdam, New York, among others.