GUCCI • Year of the Pig

BY APD

  • February 6, 2019
  • 718

The next Chinese New Year begins on 5th February 2019, and Gucci will celebrate the year of the pig with a dedicated collection of special items.Different pig motifs embellish the collection, either with one protagonist designed by Gucci or with the Walt Disney cartoon characters that first appeared in the animated United Artists short film Three Little Pigs, produced in 1933. 

 

 

The animals adorn a wide selection of pieces that have been developed for the collection, from women’s and men’s ready-to-wear, to luggage, small leather goods, shoes and accessories.

 

Women’s brightly coloured pajamas, an intarsia knitwear piece, t-shirts and sweatshirts feature the Gucci designed character, as do scarves, beanies, socks and men’s knitted cardigans and t-shirts. Walt Disney’s Three Little Pigs instead appear on patches adorning ACE sneakers and Gucci Supreme backpacks, tote bags and wallets, as well as on a women’s oversize denim shirt, men’s shirts and a lightweight blouson. An exclusive watch also captures the Three Little Pigs on its dial.

 

Additionally, the original Disney poster has been printed on a white cotton t-shirt and woven on a sweater. To complete the offer, an exclusive eyewear style has also been created, reinterpreting one of the House’s hexagonal shapes in a red shade.

 


Finally, in a play on the saying that “pigs might fly”, there are three fashion jewellery pieces featuring a pig with wings in coloured resin and metal with an aged gold finish. Two are brooches and one is a cuff bracelet enriched with crystals.

From January, the 35-item collection will be promoted across Gucci’s digital channels and in selected Gucci stores worldwide.  Furthermore, from 7th January an exclusive pouch will be launched in China, Hong Kong and Macau, on Gucci.com only. All items come with dedicated Chinese New Year packaging.

 

Store windows will also highlight the collection in select stores in Asia: red matelassé upholstery featuring the pig motifs will entirely cover the walls and floors, as well as the boxes displaying the products.

 

An editorial campaign accompanies the release of the collection. Shot by photographer Frank Lebon, the images depict a variety of characters leading luxurious New York lives in the company of their pet pigs. The pictures, taken on the streets of Manhattan, in Central Park and in lavishly decorated apartments, are relaxed and carefree, speaking of a natural bond between man and animal.

 

Special interactive content will be available on the Gucci App, bringing the pig character to life – allowing users to take selfies with it or to film themselves dancing with the pig.