- December 2, 2019
Conceived in 1989 as an “experimental laboratory”, Atelier Versace focuses on innovation and research in design, materials and technology. The entire haute couture collection is created in Versace’s Milanese Atelier - starting from the aesthetic research and visionary design to the hundreds of hours of meticulous workmanship by hand.
Atelier has always represented a celebration of the origins for Versace – a reminder of Gianni and Donatella’s mother, a dressmaker who passed on the family’s sartorial traditions from her studio. The relentless pursuit of only the highest quality materials and exceptional craftsmanship has been translated into the creation of a line of exclusive fragrances in collaboration with EuroItalia, bearing the Atelier Versace name.
The new luxury fragrance line consists of six scents, ranging from fresh, to floral and woody. The Cédrat de Diamante boasts the zest of Italian lemon, more efflorescent than traditional citrus aromas. Inspired by the Mediterranean, the perfume encompasses notes of pink grapefruit and natural woods. Envisioned by perfumer Marie Salamagne, who aims to embody artistry in craftsmanship in her scents, the vibrancy of Cédrat de Diamante is enhanced by aromatic cedarwood and vetiver.
Éclat de Rose boasts the Moroccan Rose Centifolia: the delicate flowers are hand-picked during the early hours of the morning and then rapidly processed. Velvety rose accords are complemented by Ambrox, a signature note that reveals facets of amber, incense, wood, tobacco and musk. The elegant Éclat de Rose was envisaged by pioneering fragrance maker Nathalie Lorson, who was one of the first women to enter the perfumery field. Lorson’s goal is to create fragrances that resonate with both simplicity and high quality.
Another collaboration with Nathalie Lorson, Jasmin au Soleil highlights jasmine flowers from India picked at sunrise to preserve their freshness. Petals are complemented by beeswax from France, containing balsamic and honey notes with hints of hay and tobacco, adding a light, velvety dimension to the perfume.
The sensual tones are paired with fresh lemon and cedarwood notes. Evoking the Mediterranean summer, Figue Blanche encompasses fresh fig notes mixed with the pulp and essential oils of the Italian mandarin. The warm olfactory tones are complimented with zesty hints of bergamot and neroli. The fragrance is enriched with jasmine and rose petals and was concocted by perfume creator Marypierre Julien who strives to reveal something unexpected in the most familiar notes.
The Santal Boisé scent is crafted from Srilankan sandalwood. The milky and balsamic fragrance is obtained from the roots and heart of the wood. Cypriol, a delicate flowering herb, adds a distinctive woody, smoky and slightly oud note to the perfume. Inspired by themes of family, creator Christophe Raynaud enriched the woody notes with luxurious, ambery Gurjun and saffron.
The Vanille Rouge encompasses the Madagascar vanilla, adding a hint of pralines. The sweet tones are accompanied by a powdery musk accord. The powerful fragrance contains an unexpected rose note. Vanille Rouge was designed by Jordi Fernandez, who draws inspiration from the intricacies of Middle Eastern traditional scents.
Evoking the sartorial savoir-faire of the Atelier, the perfumes are kept in entirely hand-made packaging. The lighter, fresher fragrances are stored in clear, transparent glassware, while the more intense scents boast sleek black bottles. Created by an innovative twisting technique, the glass is enriched with the name of the fragrance written in a gold-tone. Hand-crafted metal caps boast a three-dimensional Medusa motif. Sculptural bottles are packed into paper boxes embellished by a gold-tone Greek Key border painted by hand. The boxes reveal a mirror that features the Atelier Versace logo painted in a gold-tone.
Evoking the close-knit family atmosphere of the Atelier, campaign imagery and video feature models together with Versace’s own Atelier tailors, capturing the moments behind the scenes of the dressmaking studio. Dressmakers explore the fragrances while some pose with the models, including Angelo, Palmi and embroiderers Anna and Maria. The advertising campaign draws inspiration from the Fall-Winter 1981 imagery captured by Richard Avedon. In the 1981 photographs, models pose together with the seamstresses – Antonia, Lina and Pina.
The six luxury fragrances embody the Atelier’s absolute dedication to excellence, encompassing a studious approach to exceptional quality components, innovative techniques, hand-craftsmanship and the distinct Atelier Versace aesthetic.