MCM | FALL/WINTER 2012
by MTS mag Zaa DATE 30.07.2012
“MUNICH WILD LIFE”
[Munich, 11th April 2012] For Its Fall Winter 2012 Munich Wildlife Campaign , MCM revives the spirit of Munich’s glorious legendary years with nod to exotic wildlife. The city’s celebrated 70s were a time of rebellion, distinguished by artists, musicians, entrepreneurs, stars and starlets. As the birthplace of MCM , it paved the way to a new era nightlife and a new attitude to life.
The elegant campaign captures a sophisticated women with a strong and empowered attitude. Unveiling rich new shapes and colors, The Fall Winter 2012 collection pays tribute to a decade of noncomformity and cultural diversity.
The new LITTLE VERONICA ISIS interprets colour blocking trends through genuine python lether. Featuring a classic metal chain and spikes, MCM introduces a hand crafted high-end must-have luxury handbag For this Fall winter season. This sumptuous version retains the shape and details of the original Veronika and spikes it up with even more luxurious detailing
The sophisticated FIRST LADY CROCO features the on-trend classic tote shape for the modern women on the go. As one of MCM’s classic signature lines, This collection gets updated with refreshingly novel details and colours. The First Lady Croco comes in various shapes and colour options.
The Unique and sophisticated design for the new LEO collection drawstring features studs and a leopard print overlayed on MCM’s iconic monogram pattern. Sporting a diversity of studs, The celebrated functional drawstring shape can be dressed up and down and is the ideal bag for a transition from day to night creating a funky and luxurious look.
Featuring a 3-Dimensional shaps, the news BOSTON M style focuses on simplicity whitout compromise in functionality. Available in small, medium and large, this classic line is handcrafted with pristine skins such as sand fox and leather