GUCCI

This season, the campaign travels to Gucci’s homeland where a collective of artists, intellectuals, creatives and outsider characters collide in the streets of Rome, celebrating the eccentric, the surreal and the bizarre.

 

 

Wild cats nonchalantly roam the romantic city alongside our characters, a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV.

 

Inspired by generations of intellectuals and artists that considered Rome to be their home town, some by birth, others through cultural adoption, this campaign is a true homage to personalities like Cy Twombly, Mario Schifano and Laura Betti.

 

 

The result is a series of compelling compositions that champion the unconventional individuals found in the historic city.